Who doesn’t want to come back from a hard ride to be rewarded with that little top 10 yellow cup or, the ultimate, the crown of KOM to prove you are the best of the best? Your name will sit at the top of the leaderboard for the world to see. You are amazing...

If you use Strava then the chances are that you have already been sucked into the addictive world of chasing segment KOM titles.

The term KOM is borrowed from the Tour de France. KOMs are like glittering prizes in a massive multiplayer online game.

Your friends and relatives may not be so impressed with your achievement. Unless they previously held the KOM, in which case, rub it in, where your shirt and wave it in their face.

Our tees are made from 100% ringspun combed cotton with a ribbed collar.

Men's have a slimmer fit through the body and fitted at the bicep.

Women's are loose fitting,with a longer body. Roll the sleeves for a more feminine fashion take on this super soft tee.

Produced in WRAP certified factories, sweatshop free!